MAGAZINE: LUSH

"If it's whispered, we're printing it."

LUSH

LUSH is Easton City’s most notorious gossip magazine, glossier than reality, faster than the truth, and just sober enough to meet deadline. It thrives in the space between scandal and spotlight, where fashion, politics, and nightlife collide in stilettos and champagne.

Founded in 2006 by former model and nightlife insider Melinda Raine, LUSH became the city’s most viral export. Known for scandalous exclusives, half-true headlines, and its weekly takedowns of the rich and overdressed, LUSH doesn’t care about damage control. It cares about clicks, cameras, and chaos.

TONE & STYLE

Fast. Flashy. Shamelessly dramatic.

Headlines read like texts from your messiest friend:

  • "DIT Darling or Daddy’s Disaster? Inside Last Night’s Rooftop Meltdown"

  • "Valenza’s New Muse Ghosts Her Own Runway Show"

  • "Mayor Harrow Caught Leaving Eastonview Hotel with 'Unnamed Donor'"

Every issue includes:

  • The Lush List – Weekly rankings of who's rising, who's flopping, and who's mysteriously vanished

  • Blind Bites – Anonymous gossip with just enough detail to hurt

  • Glambush – Fashion disasters caught in the wild

  • Backroom – Exclusive tea from inside The Orchid Room and beyond

OWNERSHIP & INFLUENCE

LUSH claims to be independent. In reality, it runs on favors, exclusives, and champagne brunches.

Its parent company has rumored ties to fashion investors, real estate developers, and a media consultant with links to Mayor Harrow’s reelection team.

They won’t lie outright. But they won’t ruin their lunch invite either.

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